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The First Million is Always the Hardest

May 21, 2009 | Posted by Phil Libin in Product updates
 

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I’m delighted to announce that, less than a year after leaving closed beta, Evernote now has more than one million registered users! That’s a lot of people. It’s enough to make us the 10th largest city in the US or the 155th largest country in the world (take that, Djibouti)! Think of it this way: if you queued up every Evernote user single-file, there would be a million people in that line.

We wanted to make Evernote useful to anyone who values what’s in their brains, people that have substantive things that they want to remember for work, school or play. I’m really happy (and relieved) that there are enough of you out there to give us such a quickly growing business.

It took New York City 250 years to grow to a million people. It took AOL nine years. Twitter got to a million users in about a year and a half. We did it in less than one.

And, of course, we got here the hard way.

The conventional wisdom on how to make a fast-growing Internet service goes something like this: (1) make it web-only, (2) load it up with active social and viral features, (3) go after the young people who’ll try anything new, and (4) don’t worry about revenue. We did the exact opposite: native downloadable software, nothing inherently social (yet!), a user base made up of college students and older professionals, and a business model that’s got us pointed at profitability in the not-too-distant future.

So, if you’re one of the thirty people who works at Evernote: thanks for the insanely hard work this past year! You just built something that a million people use! How cool is that?

If you’re one of the million people who use Evernote: we can only say thank you for finding us and for sticking with us! We’ve got a ton of great stuff coming out soon, which will make your external brain the envy of all your friends.

If you’re one of the other six billion, six hundred and thirty three million people on the planet: come on in, we’re saving you a spot.

 
 

63 Comments

 
  1. Kevin

    05/21/2009   18:59PM

    Congrats guys and gals!

     
     
  2. Jeff M. Miller

    05/21/2009   19:13PM

    Congrats!

    Funny, I just convinced my boss to register and download today.

     
     
  3. pendolino

    05/21/2009   22:23PM

    nice. you’ve got a good product and you deserve your success so far but do try to develop it faster especially with the iPhone version that I still consider to be the weakest link in your offering. (better offline support, stable photo notes, zippier interface)

     
     
  4. SonofGroucho

    05/21/2009   23:24PM

    Fanatastic news. I am totally hooked.

     
     
  5. Filostro

    05/21/2009   23:49PM

    Well done, congratulations!!

     
     
  6. Ehgitmj

    05/22/2009   00:51AM

    Evernote saves me all the time. It is my long term memory. I am so happy for both of us that you are doing well. Congrats, Congrats.

     
     
  7. Thai

    05/22/2009   01:21AM

    Congrats ! i love the app

     
     
  8. Jim Scott

    05/22/2009   03:24AM

    Way to go guys, congratulations. With a huge fan base like us it was not a far away dream . I know i am addicted to it.

    Jim Scott

     
     
  9. Milan

    05/22/2009   06:15AM

    Congrats from Brussels!!! Great app, bright future ahead!!

     
     
  10. Nick

    05/22/2009   08:13AM

    Congrats and keep up the good work, O Mighty Elephant of Truth. Anxiously awaiting the delicious Windows update!

     
     
  11. Scott Gould

    05/22/2009   09:29AM

    Congrats guys and gals at Evernote

    Your service has changed my digital life!

     
     
  12. Cris

    05/22/2009   09:31AM

    I want a t-shirt!

     
     
  13. Duncan

    05/22/2009   09:31AM

    Nice job guys!

     
     
  14. Daniel

    05/22/2009   09:35AM

    I totally agree on the multi-platform choice especially. One of Evernote’s biggest selling points to me is “any device, any time”. I’ve used Evernote on web, Windows, iPhone, and WiMo and everything “just works”. As much as I love my iPhone, there’s almost an off-putting snobbery in some of these startups that only seem interested in iPhone or Mac apps.

     
     
  15. munch

    05/22/2009   09:38AM

    Congrats ! Evernote is very cool :D

     
     
  16. homeion

    05/22/2009   09:46AM

    Congrats. And thanks for calling me “young”. It’s been a while. Greetings from Norway.

     
     
  17. Chris Hopf

    05/22/2009   09:58AM

    Way to buck conventional wisdom and step up and lead. Keep innovating and keep the momentum on your side. Congrats, well done.

     
     
  18. Werner

    05/22/2009   09:59AM

    I’m hooked. I’m curious how many Evernote users have premium accounts. It’s a lifesaver for me, between home and office. I’m a lifer.

     
     
    • Andrew Sinkov

      05/22/2009   10:06AM

      TechCrunch has a great post with stats about this milestone. Check it out.

       
       
  19. Javier Plumey

    05/22/2009   10:20AM

    Congrats! Evernote has changed my life. I am MUCH more organized now. Thanks and keep up the great work.

     
     
  20. Richard van Denderen

    05/22/2009   10:38AM

    congrats! can’t wait for that ton of great stuff :P

     
     
  21. Jeff Greene

    05/22/2009   10:47AM

    I love!! this product!!

     
     
  22. Charles

    05/22/2009   11:23AM

    I love EN

     
     
  23. Paul Bentley

    05/22/2009   12:19PM

    Really impressed by how Evernote has continued to develop over the past five months. The iPhone is a great conversation starter and you work great with the Clarify so have been demonstrated from a restaurant in China Town to the Regent Street Apple Store (UK). Congratulations on your success – so glad you’ll be around for the future.

     
     
  24. Dano Manion

    05/22/2009   14:01PM

    Congrats, EN is awesome.

     
     
  25. Craig Shipp

    05/22/2009   14:51PM

    Great service! Now make it so I can tweet some notes and we’re home free.

     
     
  26. xiaolang

    05/22/2009   17:02PM

    I love EN! Is there a sticker or bookmark?

     
     
  27. BrianJ

    05/22/2009   18:23PM

    Congrats! I just found this site from a friend and love it!

     
     
  28. Margarita Jackson

    05/22/2009   22:48PM

    Congratulations everyone!

     
     
  29. justpauleaston

    05/22/2009   23:03PM

    Really a nice application…and yea congratulation…hope for more apps like this in future..:)

     
     
  30. Alexander Korolev

    05/23/2009   02:23AM

    Поздравляю!!

     
     
  31. Mitja

    05/23/2009   03:41AM

    Congratulations from Slovenia! Can’t function without you! P.S. Any chance for a native s60 application?

     
     
  32. Ed

    05/23/2009   07:47AM

    Uhm, guys, you released Evernote 1.x in 2004. That means 5 years to grow to 1M. I am glad you are growing and love the product – I am one of the paid subscribers, but you don’t get to call it ground zero just because 3.x was new a year ago. MS is releasing a new search engine next week. Do they get to claim millions of new users the day after because all of their existing users will be on the new version?

     
     
    • Phil Libin

      05/23/2009   21:39PM

      Ed,

      I’m glad you remember Evernote for Windows 1.x, but we started again from scratch in 2008 and changed pretty much everything except the name :) . We’re really happy that many of our “original” users have made the switch, but they only represent about 2% of our current base – they were far-sighted, not numerous! Even if we subtract out all of the people who used Evernote before 2008, we still get over one million new users in less than a year!

       
       
  33. Darren Lim

    05/23/2009   23:16PM

    This Is Awesome!

     
     
  34. Carl

    05/24/2009   02:59AM

    Nice job guys and gals at Evernote, keep up the good
    pace. :)

     
     
  35. Bhavesh Patel

    05/24/2009   07:24AM

    Just want to say congratulations. I’ve been an EverNote user for a while, but stopped using it for a while because it wasn’t feeling like a total solution to me. However, I just decided to get back on to it and having watched the new Intro Video, I’m totally excited about it again. The web based functionality, and the handwriting recognition are awesome. Can’t wait to integrate this into my workflow.

    Thanks for making a great product. I’m sure I’ll find a way to integrate this into a GTD type system very nicely.

    Bhavesh

     
     
  36. copano

    05/24/2009   19:37PM

    CONGRATS! but please development a version for TIGER OS! i need it!!!!

     
     
  37. Los Angeles Criminal Lawyers

    05/25/2009   02:06AM

    congrats!i love evernote very much

     
     
  38. Allen

    05/25/2009   14:43PM

    My computer crashed and I am unable to install Evernote on my new computer. When I try to download, I get a message stating that my email address and my password are taken. I need to keep my email address, but could, if necessary, change my password. How can I install Evernote on my new computer? Thanks

     
     
  39. Chris

    05/25/2009   15:13PM

    hmmm… so you got there the hard way… Interesting… I wonder if Techcrunch had anything to do with it… hmmmmmm…

     
     
  40. Chris

    05/25/2009   15:14PM

    One word…. Android.

     
     
  41. Andy Forman

    05/25/2009   18:01PM

    Congrats! Everyday is easier thanks to Evernote.

     
     
  42. IVAN-YAN

    05/25/2009   18:48PM

    Firstly, that is a good job. then, hope wo perfect the edit interface and function like the Microsoft word2007, after all, most have adapted it. your truth. ivan yan…..

     
     
  43. Hassayampa Slim

    05/25/2009   18:49PM

    CONGRATS ! …. Your app is definitely filling a need in the market. Please don’t sacrifice any current features as you bring on new ones. Speed and portability are your strong points, so amplify on them, don’t sacrifice them.
    I’m one of those “young” retirees who use your product to keep market news where I can get to it and analyze it quickly to make buy and sell decisions. It definitely works for me.

    Slim

     
     
  44. xiara

    05/26/2009   02:13AM

    Wow!congrats. Wish you had something new.\

     
     
  45. Thorsten von Plotho-Kettner

    05/26/2009   10:53AM

    Went over to premium after “my trial” of “40 MB”, when you use EN for real, it´s a no-brainer :-)

    Congrats!

     
     
  46. marc

    05/26/2009   12:08PM

    Congrats from Switzerland.
    It would be great if we could add to Evernote PDF documents the same way we add web pages.
    When will that be?
    Marc

     
     
    • Phil Libin

      05/26/2009   15:12PM

      Marc,

      You can already add PDF documents to any version of Evernote.

       
       
  47. English

    05/26/2009   16:04PM

    I love Evernote! It’s like post-it notes that don’t get laundered, ripped and forgotten. Congratulations and best wishes for a profitable future!

     
     
  48. Francisco Barros

    05/27/2009   06:24AM

    Congrats from Brazil!

     
     
  49. Larry M. Wong

    05/27/2009   23:29PM

    Thanks for this great act.

     
     
  50. Bruno Cassol

    05/28/2009   15:55PM

    I don’t know how is Evernote being developed in terms of technology. Bit I’d really like to see it working under Linux.

    Maybe you can create an open API so open-source clients could be developed by the community.

    Evernote type of software fits nice in the webservice niche.

     
     
 

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