We believe that Evernote can play a big part in you accomplishing your work in a better, more informed way. Recently, we’ve introduced Context, a new feature to helps Premium and Business users do just that. Context can display a variety of content that’s related to what you’re working on as you’re working. We’ve gotten questions on our blog, forums, and via social media about how Context works and we thought a quick FAQ might be in order.
What is Evernote Context?
Context is a new feature in Evernote. As you use Evernote, our Context algorithms try to find other information that is likely to be useful and relevant to whatever you’re working on. Our goal is to show you information that will help you improve the quality of your work, without you having to think about searching for it. It’s like having a super smart research assistant always by your side.
What information does Context show?
Currently, Context can display three types of information when it finds something relevant to what you’re working on: your prior notes, shared notes from your coworkers if you’re an Evernote Business user, related news and articles from Dow Jones and our other partners, and relevant people from LinkedIn. In the future, we’ll add other sources that we think would be helpful to Evernote users.
Is this advertising?
No. Evernote does not get paid based on the number of views or clicks. We have no financial incentive to show any articles or other content. We only show things that we think are useful to our users. We don’t share user account information with our partners and we allow users to determine which Context sources they want to see, or to turn the feature off completely.
Does Evernote share any user data with publishers or other partners?
No. If you click on a Context-suggested article and it opens in an Evernote note or a browser, publishers will see these clicks as web visits, just like they would if you went to their website on your own. Publishers do not see any connections between those views and an individual Evernote user and they never see the content of your notes.
How does Evernote make money from Context?
Evernote makes money by providing products and features end users are happy to pay for. We think Context is a powerful feature that will help people do their best, most informed work. It’s one of several features that people enjoy when they sign up for Evernote Premium or Evernote Business.
Who is Context available to?
Context is available to all Evernote Premium and Evernote Business users.
Which versions of Evernote support Context?
Evernote for iOS and Evernote for Mac. We’ll be releasing Context for Windows and Android in the coming months.
How can I customize my experience of Context?
In your Preferences Menu, you can select what types of Context results you’d like to see: related notes, articles or information about people and companies. You can also further customize your results by telling us which content providers you’d like to see content from. Or, if you’d like, you can turn Context off altogether.
We’re focused on bringing Context to Evernote for Windows and Android and in learning how we can even more sharply hone the results users see when they’re using the feature.
Are you using Context yet? Tell us what you think and what other content sources you might like to see featured.