Gotta agree with the critics on this one. Video is lighthearted and fun, but not in the least bit informative about what Evernote is capable of doing. I often sing the praises of Evernote to others and whereas I never do it justice, I can certainly sell it better than this video.

Again, love the aesthetic and production, but lots of software companies make all sorts of nebulous claims about how their software is life-changing. Evernote has the chops to back it up, but the video doesn’t show any Ever-fu moves, so it’s hardly convincing to the uninitiated. You’re not some beer maintaining name recognition with funny ads. I think you need to build product awareness before you can do this sort of video.

Clearly lots of effort went into this, but it’s a stinker when it comes to selling Evernote. Gimme better fodder to spread the Everlove!

Cheers

Wow, well done!!

Nice.

Would you guys have any perspective on releasing a programa version for Nokias?

Thnks

As a current Evernote user, I found it funny to watch. But that is exactly the problem. You made it
from the perspective of an Evernote user, but target it at people, who never heard about Evernote. Too much effort to make it cool and funny, leaving someone new to Evernote confused.

Liked it mostly, but the choppy video style made me think there was something bogging down my computer before I realized the video isn’t supposed to be smooth motion.

More style than substance.