We’re a little sad to see 2010 go, it was quite a blockbuster year for us! A few numbers speak a thousand words, so here are some stats…and 667 words:
We passed six million users! With remarkably good timing, our six-millionth user joined us just a few hours before midnight on New Year’s Eve. The chart below shows some other highlights.
As you can see in the table above, total users are up 186% for the year, from 2,096,030 to 6,003,130. December 2010 alone saw a 237% increase, with 2,089,705 unique users compared to 619,211 from December 2009. The largest percentage increase was in Premium users, they grew in 2010 from 35,310 to 201,308—a whopping 470%. This means that not only are we growing faster than ever, but that more of our users are coming back each month, and even more are choosing to pay. If you’re curious about what’s driving premium user acceleration, I talk about it a little in this LeWeb interview.
Speaking of growing faster, here is Evernote’s registered user growth since our closed Beta period:
It took us 446 days to reach our first million users. The next million took 222 days. The next one 133 days, then 108, then 83. We shot up from 5 to 6 million users in just 52 days. That comes out to more than 19,000 new people signing up for Evernote each day. To put this number in perspective, we could fill up every single seat of San Francisco’s AT&T Park (home of the World Champion Giants) with new users every two days.
The past year has seen a lot of changes in the mobile industry. Here’s how it looked to us:
iOS is still the gorilla, with about twice as many users last month as Android (1.1 million vs. 550,000). iOS is not only big, but it’s also growing quickly with a 223% increase in users from a year ago. However, take a look at our Android growth rate—up by 1,570% over the same period! It’ll be fascinating to see how these two platforms do in 2011. BlackBerry is also growing nicely, although from an admittedly low base.
HP Palm, Window Mobile (not Windows Phone 7) and web-based mobile usage is declining, but we’re not giving up on these platforms. A brand new Windows Phone 7 version of Evernote will launch this winter and we’re rolling out HP Palm improvements every couple of months. It’s probably not even worth saying that iOS and Android are going to continue to get lots of attention from our developers.
On the desktop side, Windows has pulled ahead (up 214%) spurred on by our big release of Evernote 4 for Windows a couple of months ago. Desktop Web usage has also increased significantly (up 205%), thanks largely to our popular web clippers and Evernote Chrome extension. Mac is no slouch either, with 150% growth in one year. These numbers are sure to shift around in 2011 with big news coming out about each of our three desktop platforms this quarter. Stay tuned!
Giving more than 100%
Particularly keen graph watchers among you may have noticed that while we had about 2.1 million unique users in December, adding up all the platform users (and throwing in a few other “platforms” like third party API-integrations and our email and Twitter integrations) comes out to about 3.4 million unique users in the same month. Bad math? Nope. The majority of our users use Evernote on more than one device. The most common is one desktop and one phone, although many have one desktop, one phone, one tablet…
Into 2011 and beyond
Thank you to everyone who found us or stuck with us last year! The whole team is working harder than ever to make sure that 2011 makes everything in the past look like we were just getting warmed up. As always, if you have suggestions for how we can make Evernote better for you, please get in touch.
Happy New Year!