People are interested in what effect yesterday’s launch of the Mac App Store has had on Evernote. I’ll let one graph tell most of the story:
Each column shows the number of new users that signed up for Evernote every hour starting at midnight on New Year’s Day, up until a couple of hours ago. The red portion shows how many of those new users came from the Evernote Mac client.
So far, 166,789 new users have started using Evernote in the first few days of 2011. Since the launch of the Mac App Store, more than half of them are coming from the Mac. About 40,000 new users have signed up from the Mac so far. Note that this is new users only! It’s not the same as the total number of downloads from the Mac App Store (we had 90,000 of those, from store launch till midnight last night), because a large number of people downloading us from the Mac App Store are already registered Evernote users from a different platform.
All in all, I think getting on the Mac App Store on day one was worth the effort.