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Mac App Store more than doubles new users

Our Notes | By Phil Libin
39 comments
 

People are interested in what effect yesterday’s launch of the Mac App Store has had on Evernote. I’ll let one graph tell most of the story:

Each column shows the number of new users that signed up for Evernote every hour starting at midnight on New Year’s Day, up until a couple of hours ago. The red portion shows how many of those new users came from the Evernote Mac client.

So far, 166,789 new users have started using Evernote in the first few days of 2011. Since the launch of the Mac App Store, more than half of them are coming from the Mac. About 40,000 new users have signed up from the Mac so far. Note that this is new users only! It’s not the same as the total number of downloads from the Mac App Store (we had 90,000 of those, from store launch till midnight last night), because a large number of people downloading us from the Mac App Store are already registered Evernote users from a different platform.

All in all, I think getting on the Mac App Store on day one was worth the effort.

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  • JMMX

    I was at the gym yesterday, chugging on the elliptical, when a Santana song came up on my iPod Touch. WOW I thought – this would be perfect theme for the screen play I am working on.

    As soon as I was done with the elliptical (and caught my breath), I sat down, clicked on Evernote, and added a note with the song name. No connection to internet? No problem. When I got home it synced on up and I was able to flesh out details.

    Without evernote – that all might have gotten lost in my poor old grey cells by the time I got home.

    Thanks!

  • http://www.austinsrantsandraves.blogspot.com Austin

    What are the thoughts on switching from using direct downloads from evernote.com to using downloads from the mac store? I assume the latest version will probably be available via the website before they are on the mac app store because of Apples approval process. But it would nice to be able to update all apps from one central place and to be notified when the new version is available.

  • http://www.bestihome.com Jim Brown

    i saw evernote on http://mashable.com/2010/12/14/new-facebook-profile-hacks/ : Best mobile app

    Congratulate V^^V

  • Jon

    This is when I first started using Evernote. I can’t believe I never heard of it before, awesome product. Streamlining all my workflow through evernote now.

  • Ravi

    I used Evernote recently to document my visit to a mine located remotely in the jungles of Indonesia. I took pictures, wrote a note about what the picture was all about, and the fact that the iPhone was recording the longitude and the latitude of the place where I took the pic was a huge plus…It was all amazing. I cannot think how else I could have documented this visit. And all without even a phone connection – I guess iPhone also deserves part of the credit.

    I think even the designers of Evernote would not have imagined that their app would be used this way.

    I am now struggling to export the contents to a report, but there seems to be no easy way of doing this. Or perhaps I am not doing it right..

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