|Name: Chad Williams
Profession: President, AnthroPhysique, online
personal training and nutrition consulting
Location: Vancouver, BC, Canada
Having been a personal trainer for years, Chad moved away from one-on-one personal training to start his own gym (a CrossFit facility) and run group coaching classes. He has since converted his practice into an online coaching business, delivering customers individualized training programs. All of Chad’s program packages include a Premium Evernote account to help customers stay on track, regardless of whether they’re at the gym, at home, or out at a restaurant.
I use Evernote, Everywhere:
I Use Evernote for…
Evernote has become a core part of my business. I use it with my clients to help them monitor their progress. I also use it as a communication tool. When a client signs up for one of my online training packages, I provide them with a Premium Evernote account. But that’s just the beginning.
Here’s how Evernote helps my clients achieve their fitness and eating goals:
- The sign-up process: When clients sign up for training, I first have them sign up for an Evernote account. From there, they get their introductory information through Evernote.
- Getting started: To get started, they save their “before” photos and measurements in Evernote.
- Staying in touch and logging progress: Since I’m able to share notes with clients, we can collaborate and I can provide feedback that they can access from any device, wherever they are (at the gym or at a restaurant). Clients share their progress log with me once a week. [Learn more about Sharing in Evernote]
- Shared workout plans: I share fitness programs and workouts in Evernote. These days, a lot of people have their phone at the gym, so they’re able to pull up their workout plan and log their results, which I’m able to review as soon as their notes sync.
- Tracking eating habits: Clients also log what they’re eating in Evernote. If they’re at a restaurant and have their phone, they’re able to discreetly pull it out and take note of what they’ve eaten.
- Working with clients using different devices: All of my clients have different phones and devices. Because Evernote is available for virtually any computer and mobile device, all of my clients are able to use it.
- Visualizing trends: Having everything in one place means it’s easier to see trends and progress. I can make observations like ‘you’re good during the week, but things fall apart on Fridays and Saturdays.” Evernote helps me get customers back on the path to success.
Why Evernote is a great business tool
Since I’ve integrated Evernote into my business, it has not only helped me deliver better services to my clients, but it’s also helped save me time, and given me the opportunity to grow my business:
- Sharing with clients is easier: Communication doesn’t involve long email strings. Before Evernote, I used to email PDFs to clients and we would exchange 5-6 emails to communicate. With Evernote, it’s much simpler: the information we want to share is already there. [Learn how to attach files to your notes]
- Working across time zones is more streamlined: I work with clients around the world. Evernote makes collaboration a much easier to streamline process.
- Capturing business ideas is a snap with any device: I use Evernote for all of my business plans and ideas. I write blog posts in Evernote and also use it for research quite a bit.
- Saving web content means I’m always on top of new trends for my clients: I’ll often clip articles and studies from websites that I follow that I think will help me be a better trainer to my clients. [Download one of Evernote’s browser extensions]
Most useful feature:
Sharing. It’s the way I communicate with clients. I also love the Web Clipper and take pictures of all of my receipts. One of the best things about Evernote is that it’s so flexible. I use it as my to-do tracker and have separate notebooks for my personal life, coaching life and computer consulting that I do (I use tags to separate them and love filtering through tags).
I’ve noticed that my clients, who are introduced to Evernote as a tool to help them communicate with me, often start using it for other things (like collecting their own recipes). The longer they use it, the more value they see in it not just for tracking their business goals and communicating with me, but for various other aspects of their lives.