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Lindsey C. Holmes, Evernote Small Business Ambassador Shares Her Business and Marketing Tips

Community, Tips and Stories | By Kasey Fleisher Hickey
Outfits in Evernote

 

We’ve heard from many of our small business users that Evernote is an invaluable tool for keeping track of ideas, projects, and to collaborate with teammates. Today, we’re excited to announce our newest Ambassador, who will be sharing her tips for using Evernote in a small business setting. To kick things off, we’re handing the mic over to Lindsey C. Holmes. For those of you attending SXSW this year, check out the meetup Lindsey is hosting in Austin!

Bio

Lindsey C. Holmes is the founder of LCH Business, her digital marketing agency. Her company develops mobile applications and works with clients to create social media marketing campaigns. Lindsey’s passions include GTD, digital marketing, digital PR and Evernote. See how she runs her business on Evernote.

I use Evernote, Everywhere

  • Mac
  • Windows
  • iPhone
  • iPad
  • Web

I use Evernote for Running my Business

I’ve been an Evernote user for three years and in that time, it has changed the way I think; a phenomenal feat for a free tool. In the context of my business, I use Evernote for a combination of marketing and GTD (David Allen’s Getting Things Done methodology). Here are some of the reasons Evernote has become invaluable to me:

  1. Evernote is seamless. As a business owner, I travel a lot, work from home and in the office. I have a staff of 8 and Evernote helps me manage my workflow, regardless of where I am.
  2. Evernote is totally flexible. It has just enough structure to it that I can organize my notes however I want. The more I started using it, the more it helped me with my productivity, and allowed me to actually process information faster.
  3. Evernote helps me create. Because I don’t have to spend a lot of time thinking about how to adjust myself to a structured system, I’m able to focus more on the creation process, and organize however I see fit. The tool doesn’t own me, I own the tool.

How I use Evernote for Marketing

I’ve been using Evernote to capture and create for years, but recently, I’ve realized its huge potential for distribution. Evernote is the most cost effective marketing tool I use and it has allowed me to completely streamline my process. Lately, I’ve been obsessed with Evernote’s sharing features. At my company:

  • We create Shared Notebooks for all of our events. It’s easy for me to be out in the field and drop something into Evernote and know that anyone that has access to it will see it. I also love the ability to share something with my Twitter and Facebook networks, straight from my Evernote account. I love that I can use one tool to do so many different things. [Learn about sharing from Evernote]
  • I use Evernote for document storage. I store all of my documents in Evernote, where I can easily edit them, export them as PDFs and drop the edited version right back into the note, where it will always be available to me.
  • I use Evernote as my distribution tool. I’m able to send emails to my team right from my Evernote account, which makes the communication flow extremely efficient and effective.
  • My office is completely paperless. I rely on my Doxie scanner and Shoeboxed (a service for digitizing paper and saving it to your Evernote account)  for helping me process paper and then get rid of it.

Every new company staff member is trained on how to optimally use Evernote; it’s invaluable to our business!

Evernote for sentimental mementos, serial numbers and more

The more I use Evernote, the more uses I find for it. Here are a few ideas:

  • I take pictures of outfits before trips. This helps me pack whatever is appropriate and know which pieces in my suitcase go with what.
  • I keep information about my dog, Banks, in Evernote. When we arrive at the vet, I can pull up my dog’s medicine and immediately provide the vet with all the information he needs.

  • I have a notebook for my parents and my little sister. These notebooks include photos and even medicine information. If I’m visiting my sister in DC where she lives, and my parents need me to pick something up for them, I’m able to find everything I need in Evernote.
  • I take pictures of birthday cards. I realize that with Evernote, it’s about the sentiment. By snapping photos of cards with Evernote, I’m able to look at my collection in Evernote much more than if it was kept in a box somewhere. I’ve become a digital hoarder!
  • I store computer serial numbers in Evernote. To keep my gadgets’ serial numbers handy, I snap photos of them using Evernote.

The bottom line is: whenever I come across something that I think could be made easier, I go to Evernote first.

Evernote for networking and events

I go to a lot of events. Since I’m a very organized person, I take lots of notes and photos of business cards. I drop them all into a Shared Notebook that other people who may have attended the event might want to access. It takes the stress out of trying to share notes and tips!

The Evernote Ambassador Program

Evernote Ambassadors are amazing individuals that are here to teach, share and help you get more out of Evernote. Learn more about Ambassadors and consider submitting your story.

Join the conversation happening in our Lifestyle Forum to connect with Ambassadors and other Evernote users.
Join the conversation

Download Ambassador Guides

Drap and drop them into a New Note or attach them to a note so you can access them from any computer or mobile device where you have Evernote installed!

Joshua Zerkel’s Productivity Tips (PDF)
Brandie Kajino’s Organization Tips (PDF)
Carley Knobloch’s Spring Cleaning Tips (PDF)

  • http://www.jeanettehill.com Jeanette

    Thanks for the great info and ideas, Lindsay. Just starting to use Evernote. I had no idea how beneficial it could be in business. Will check out forum.

  • Geof Gratny

    I am using Evernote more and more. Is there a way to hide or mask certain tasks?
    I used Palm’s desktop program for years and really miss the features.
    For GTD tasks, is there a task program attached to Evernote? I dont see one yet.

  • Phil

    Awesome

  • http://theperfectgift.me Gail

    Great tips, some of which I’ll use myself, thanks!

  • http://www.selfesteem-building.com Michelle Sears

    I’ve been using Evernote in it’s most basic form. It never occurred to me that it could be used in so many ways. Thanks for sharing this post. Now I’m going to learn more about Evernote!

  • Marlene

    Im new to both iPad and Evernotes. How do you control the computer space allowance? Once saved, i.e., greeting cards; old info that may someday be needed, are you ever concerned if the computer ceases to operate that all info will be lost?

  • http://Suetyson.com Susan Tyson

    I am trying to learn how I can take advantage the things evernote has to offer but I’m technically challenged. I had no idea evernote had so many application’s until I read Lyndsey Holmes article. I need to get this app figured out so I can be more efficient.

  • http://keni.com Keni Arts

    I use Evernote daily. I checked out your shared notes. Nice. Visited your site. Also nice. Keni

  • http://www.newenglandfranchiseconsultants.com Carol Harlow

    Hello!
    I am just getting started with Evernote and am really plased to find all of these ideas. I am a Franchise Broker — I help people who want to own their own bussiness to find the right one and help them get properly connected with all of the financing and legal matterrs that have to be attended to. Might you know of anyone who would like to talk with me about such possibilities for themselves?
    Carol

  • Stephen

    Great article, thank you for sharing. As a Evernote newbie I am still very befuddled how best to use. In your column, you say that you train your staff How to optimally use Evernote. That is EXACTLY what I need. Can you please share?

    Thanks for everything, you are obviously very successful. Continued best wishes, Stephen

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