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Lindsey C. Holmes, Evernote Small Business Ambassador Shares Her Business and Marketing Tips

Community, Tips and Stories | By Kasey Fleisher Hickey
Outfits in Evernote

 

We’ve heard from many of our small business users that Evernote is an invaluable tool for keeping track of ideas, projects, and to collaborate with teammates. Today, we’re excited to announce our newest Ambassador, who will be sharing her tips for using Evernote in a small business setting. To kick things off, we’re handing the mic over to Lindsey C. Holmes. For those of you attending SXSW this year, check out the meetup Lindsey is hosting in Austin!

Bio

Lindsey C. Holmes is the founder of LCH Business, her digital marketing agency. Her company develops mobile applications and works with clients to create social media marketing campaigns. Lindsey’s passions include GTD, digital marketing, digital PR and Evernote. See how she runs her business on Evernote.

I use Evernote, Everywhere

  • Mac
  • Windows
  • iPhone
  • iPad
  • Web

I use Evernote for Running my Business

I’ve been an Evernote user for three years and in that time, it has changed the way I think; a phenomenal feat for a free tool. In the context of my business, I use Evernote for a combination of marketing and GTD (David Allen’s Getting Things Done methodology). Here are some of the reasons Evernote has become invaluable to me:

  1. Evernote is seamless. As a business owner, I travel a lot, work from home and in the office. I have a staff of 8 and Evernote helps me manage my workflow, regardless of where I am.
  2. Evernote is totally flexible. It has just enough structure to it that I can organize my notes however I want. The more I started using it, the more it helped me with my productivity, and allowed me to actually process information faster.
  3. Evernote helps me create. Because I don’t have to spend a lot of time thinking about how to adjust myself to a structured system, I’m able to focus more on the creation process, and organize however I see fit. The tool doesn’t own me, I own the tool.

How I use Evernote for Marketing

I’ve been using Evernote to capture and create for years, but recently, I’ve realized its huge potential for distribution. Evernote is the most cost effective marketing tool I use and it has allowed me to completely streamline my process. Lately, I’ve been obsessed with Evernote’s sharing features. At my company:

  • We create Shared Notebooks for all of our events. It’s easy for me to be out in the field and drop something into Evernote and know that anyone that has access to it will see it. I also love the ability to share something with my Twitter and Facebook networks, straight from my Evernote account. I love that I can use one tool to do so many different things. [Learn about sharing from Evernote]
  • I use Evernote for document storage. I store all of my documents in Evernote, where I can easily edit them, export them as PDFs and drop the edited version right back into the note, where it will always be available to me.
  • I use Evernote as my distribution tool. I’m able to send emails to my team right from my Evernote account, which makes the communication flow extremely efficient and effective.
  • My office is completely paperless. I rely on my Doxie scanner and Shoeboxed (a service for digitizing paper and saving it to your Evernote account)  for helping me process paper and then get rid of it.

Every new company staff member is trained on how to optimally use Evernote; it’s invaluable to our business!

Evernote for sentimental mementos, serial numbers and more

The more I use Evernote, the more uses I find for it. Here are a few ideas:

  • I take pictures of outfits before trips. This helps me pack whatever is appropriate and know which pieces in my suitcase go with what.
  • I keep information about my dog, Banks, in Evernote. When we arrive at the vet, I can pull up my dog’s medicine and immediately provide the vet with all the information he needs.

  • I have a notebook for my parents and my little sister. These notebooks include photos and even medicine information. If I’m visiting my sister in DC where she lives, and my parents need me to pick something up for them, I’m able to find everything I need in Evernote.
  • I take pictures of birthday cards. I realize that with Evernote, it’s about the sentiment. By snapping photos of cards with Evernote, I’m able to look at my collection in Evernote much more than if it was kept in a box somewhere. I’ve become a digital hoarder!
  • I store computer serial numbers in Evernote. To keep my gadgets’ serial numbers handy, I snap photos of them using Evernote.

The bottom line is: whenever I come across something that I think could be made easier, I go to Evernote first.

Evernote for networking and events

I go to a lot of events. Since I’m a very organized person, I take lots of notes and photos of business cards. I drop them all into a Shared Notebook that other people who may have attended the event might want to access. It takes the stress out of trying to share notes and tips!

The Evernote Ambassador Program

Evernote Ambassadors are amazing individuals that are here to teach, share and help you get more out of Evernote. Learn more about Ambassadors and consider submitting your story.

Join the conversation happening in our Lifestyle Forum to connect with Ambassadors and other Evernote users.
Join the conversation

Download Ambassador Guides

Drap and drop them into a New Note or attach them to a note so you can access them from any computer or mobile device where you have Evernote installed!

Joshua Zerkel’s Productivity Tips (PDF)
Brandie Kajino’s Organization Tips (PDF)
Carley Knobloch’s Spring Cleaning Tips (PDF)

  • http://thelifeofazobot.blogspot.com Zobia

    I like how you use evernote to organize your outfits along with organizing your business. I would have never thought to do that! Adding your clothes, and organizing personal stuff with evernote, is like having your own personal assistant everywhere you go!

  • John

    Love this interview. Evernote is most accessed app/mac/iPad. I have a real busy life, and remembering the little things can be a struggle.
    I loved your comment being a ‘ digital hoarder’ – that’s me, I use a snapscan for everything. Although my diabetic medicine is not on my Evernote, it will be tomorrow, along with my dogs meds and also, all the serial numbers I can shake a stick at.
    Thanks for sharing.

  • http://www.karenbristow.com Karen

    Wow, Lindsey! That’s awesome. I’m a new Evernote user, but am totally in love with it myself. You’ve given me some great usage ideas! I especially love the “Take pictures of outfits” use! I can’t wait to explore this awesome tool and see what else I can get it to do for me. Thank you for sharing how you use it!

  • Jody

    I’m also new to Evernote so could anyone recommend a source for me to learn how to make the most out of it. It sounds exactly like what I need to get myself organized as aim just starting a small business too!

    Thanks

  • Deric Colbert

    I really enjoyed the tips on fully using evernote! I must get busy & start utilizing what has been shared with me!

  • http://pamelaegnew.com pamela egnew

    Thank you for the tips. I just started using evernote. It is great..I had my phone breakdown three times -droid 4g – and I was able to get all info back. Is there a certain amount of storage you cannot go over? The scanner I will look into. Thanks. Pamela

  • Aslam

    Is there a provision to use this for everyday tasks like in taskos, tasks to do, wunderlist, or remember the milk? notifications? alerts?

  • Abiodun M.Tijani

    I have evernote on my BB and its lovely but i hav not try it on my Laptop and don`t even know how to do that, but i enjoy it on my BB phone.

  • http://northsidefamilychiropractic.com Joel Johnson

    I use evernote for my clinic, http://northsidefamilychiropractic.com and find that it makes like much easier and my productivity has greatly increased. I really like David Allen and his GTD philosophy.

    Thanks for such a great article.

    Dr. Joel JOhnson

  • http://www.thelimericklane.com Toya | The Limerick Lane

    This article has got me wanting a Doxie now. I’m a gadget freak. I also have used Evernote for a couple of years. I love it. It keeps me so organized. I appreciate the fact that most of my iPhone/iPad apps have a share button that connects to Evernote. I like to read my blogs on the train and I can easily email or share an inspiration to my Evernote account. I’m constantly trying to learn new ways of using Evernote. Thank you for the tip about taking pics of your clothes. That is also a good way to keep inventory of what you have too. I really enjoyed this article.

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