Evernote Logo

The Evernote Blog

The Evernote Blog

Lindsey C. Holmes, Evernote Small Business Ambassador Shares Her Business and Marketing Tips

Community, Tips and Stories | By Kasey Fleisher Hickey
Outfits in Evernote

 

We’ve heard from many of our small business users that Evernote is an invaluable tool for keeping track of ideas, projects, and to collaborate with teammates. Today, we’re excited to announce our newest Ambassador, who will be sharing her tips for using Evernote in a small business setting. To kick things off, we’re handing the mic over to Lindsey C. Holmes. For those of you attending SXSW this year, check out the meetup Lindsey is hosting in Austin!

Bio

Lindsey C. Holmes is the founder of LCH Business, her digital marketing agency. Her company develops mobile applications and works with clients to create social media marketing campaigns. Lindsey’s passions include GTD, digital marketing, digital PR and Evernote. See how she runs her business on Evernote.

I use Evernote, Everywhere

  • Mac
  • Windows
  • iPhone
  • iPad
  • Web

I use Evernote for Running my Business

I’ve been an Evernote user for three years and in that time, it has changed the way I think; a phenomenal feat for a free tool. In the context of my business, I use Evernote for a combination of marketing and GTD (David Allen’s Getting Things Done methodology). Here are some of the reasons Evernote has become invaluable to me:

  1. Evernote is seamless. As a business owner, I travel a lot, work from home and in the office. I have a staff of 8 and Evernote helps me manage my workflow, regardless of where I am.
  2. Evernote is totally flexible. It has just enough structure to it that I can organize my notes however I want. The more I started using it, the more it helped me with my productivity, and allowed me to actually process information faster.
  3. Evernote helps me create. Because I don’t have to spend a lot of time thinking about how to adjust myself to a structured system, I’m able to focus more on the creation process, and organize however I see fit. The tool doesn’t own me, I own the tool.

How I use Evernote for Marketing

I’ve been using Evernote to capture and create for years, but recently, I’ve realized its huge potential for distribution. Evernote is the most cost effective marketing tool I use and it has allowed me to completely streamline my process. Lately, I’ve been obsessed with Evernote’s sharing features. At my company:

  • We create Shared Notebooks for all of our events. It’s easy for me to be out in the field and drop something into Evernote and know that anyone that has access to it will see it. I also love the ability to share something with my Twitter and Facebook networks, straight from my Evernote account. I love that I can use one tool to do so many different things. [Learn about sharing from Evernote]
  • I use Evernote for document storage. I store all of my documents in Evernote, where I can easily edit them, export them as PDFs and drop the edited version right back into the note, where it will always be available to me.
  • I use Evernote as my distribution tool. I’m able to send emails to my team right from my Evernote account, which makes the communication flow extremely efficient and effective.
  • My office is completely paperless. I rely on my Doxie scanner and Shoeboxed (a service for digitizing paper and saving it to your Evernote account)  for helping me process paper and then get rid of it.

Every new company staff member is trained on how to optimally use Evernote; it’s invaluable to our business!

Evernote for sentimental mementos, serial numbers and more

The more I use Evernote, the more uses I find for it. Here are a few ideas:

  • I take pictures of outfits before trips. This helps me pack whatever is appropriate and know which pieces in my suitcase go with what.
  • I keep information about my dog, Banks, in Evernote. When we arrive at the vet, I can pull up my dog’s medicine and immediately provide the vet with all the information he needs.

  • I have a notebook for my parents and my little sister. These notebooks include photos and even medicine information. If I’m visiting my sister in DC where she lives, and my parents need me to pick something up for them, I’m able to find everything I need in Evernote.
  • I take pictures of birthday cards. I realize that with Evernote, it’s about the sentiment. By snapping photos of cards with Evernote, I’m able to look at my collection in Evernote much more than if it was kept in a box somewhere. I’ve become a digital hoarder!
  • I store computer serial numbers in Evernote. To keep my gadgets’ serial numbers handy, I snap photos of them using Evernote.

The bottom line is: whenever I come across something that I think could be made easier, I go to Evernote first.

Evernote for networking and events

I go to a lot of events. Since I’m a very organized person, I take lots of notes and photos of business cards. I drop them all into a Shared Notebook that other people who may have attended the event might want to access. It takes the stress out of trying to share notes and tips!

The Evernote Ambassador Program

Evernote Ambassadors are amazing individuals that are here to teach, share and help you get more out of Evernote. Learn more about Ambassadors and consider submitting your story.

Join the conversation happening in our Lifestyle Forum to connect with Ambassadors and other Evernote users.
Join the conversation

Download Ambassador Guides

Drap and drop them into a New Note or attach them to a note so you can access them from any computer or mobile device where you have Evernote installed!

Joshua Zerkel’s Productivity Tips (PDF)
Brandie Kajino’s Organization Tips (PDF)
Carley Knobloch’s Spring Cleaning Tips (PDF)

  • Mhrdad

    I run a small youth lacrosse program. I also handle the retail sales for the Organization. Inset my price list up in Evernote so that when when I am out on the field and parents want to know about pricing, I can access that info through my m iPhone or iPad. Don’t need my MacBook to be productive anymore!

  • http://www.colleenfoxinteriors.com Colleen

    Great post, thanks!
    I also love storing key documents, such as a project budget spreadsheet in excel right in Evernote.

    How do you create your outfit guides? It looks like you have it set up in tables with the date above each photo?

  • Nikki

    I’m a extremely new user and still getting accustom to using Evernote. You even given me extra ideas and encouraged me to use it more. Thanks! :)

  • http://www.tronet.ca !Xobile Mambutu

    What a great and inspiring post. Great for song writers too if you need to brainstorm lyrics quickly.

  • Gye Nyame

    I am also a new user of evernote and enjoying it already. This has really given me great insights and extra uses. Thanks. Ayekoo!!!

  • http://www.jeanofficegenie.com Jean Issler

    Thanks for some new ideas on using Evernote. I have recently discovered http://www.ifttt.com. I’m using iftt to add emails to Evernote simply by starring the email (in Gmail). There are several other functions in ifttt that interface with Evernote.

  • Coach

    I need to get organized! I appreciate your help.

    Which Evernote version do you use? And, which GTD system do you use?

    On their website GTD endorses other software too. The Brain, etc. Will Evernote do what they do? I have a small consulring business (5 employees).

    Suggestions?

  • William

    Hi,

    Thanks to Lindsay for these tips. I use Evernote for GTD, both business and personal.

    EN is often a bit too slow for personal use (it has become a bit clumsy) , but I find more convenient to have a single tool. And some things may not be segregated between personal and pro. For instance, I need a one list when I go to stationery shop.

    But if you want to try a simple, light and efficient lists tool, you may have at Wunderlist.

  • http://www.facebook.com/reiseschutz.reiseversicherung warwick

    Thank you for the good ideas to work with Evernote. Evernote is new for me. I´ll try to use Evernote in the daily work in my business on http://www.travelcard-reiseversicherung.de and http://www.myholidaynet.de

  • Polichronis Moutevelidis

    Evernote for me for Almost a Year, The absolute reference. The Most powerful program notes for tasks, and project planning. I can think of a Life without Evernote Hardly Imagine. I use it across systems to iOS, iMac and Even Windows. I use it every Day !!!!

Back to Top