Comments on: Week in Review: A Recap of this Week’s Posts http://blog.evernote.com/blog/2012/09/15/week-in-review-a-recap-of-this-weeks-posts-21/ Remember everything. Thu, 23 May 2013 15:36:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Tom Brucia http://blog.evernote.com/blog/2012/09/15/week-in-review-a-recap-of-this-weeks-posts-21/comment-page-1/#comment-69490 Tom Brucia Sun, 16 Sep 2012 10:06:11 +0000 http://blog.evernote.com/?p=22361#comment-69490 A suggestion: I’d like to read fewer items on how Evernote CAN be used for this or that purpose. (I can build a deck using a screwdriver handle to drive nails in….), and more on when — and why — Evernote is better at doing a given task. (“The reason I use a hammer is that it beats using a screwdriver handle in the following ways….”)

In traditional sales this is known as tying a “unique selling point” to a “specific customer benefit.”

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