I recently had a chance to interview the prolific author, Guy Kawasaki, on the topic of his latest book, APE: Author, Publisher, Entrepreneur – How to Publish a Book. Our conversation ranged from the changing business of publishing to a list of Guy’s recommended products for self-publishers.
We also talked about how Guy stays organized. It involves Evernote – no surprise – but when pressed on how the master of publishing productivity sets up his notebooks, it seems Guy takes a somewhat holistic approach to things. He doesn’t organize. He doesn’t tag. He just piles stuff into his notebooks and relies on search. “Real men don’t use tags,” he tells me. “Real men use keyword searches.” (Go to the 17:30 mark for this exchange.)
Other topics include alternate revenue models for publishing (sponsored characters in your novel, perhaps?), the benefit to giving away your book content for free online, and why you really need to pay to hire a copy editor and cover designer. Also: Why Guy uses Android phones and tablets, but Apple laptops.
More Evernote Talks interviews are coming soon. Stay tuned.