The Evernote Market is a collection of products made through collaborations with brands whose products we admire and use ourselves. Market products are intended to connect your digital life with thoughtfully-designed physical items that help us live better and work smarter.
Today, we’re showcasing exclusive collaborations we’ve created with abrAsus, a Tokyo-based lifestyle accessories brand whose products have a cult-like following in Japan for their design-forward utility.
The Triangle Commuter Bag and Slim Wallet by abrAsus
Founder Kazushige Minami and his team at abrAsus approach product development much like we do at Evernote: putting new products through dozens of iterations until form balances perfectly with function.
Instead of incorporating all possible functions, we focus on a balance, suggesting a certain lifestyle, keeping what is necessary and eliminating what is not necessary. Instead of trying to do everything, we focus on simplicity, with only necessary functions. I think our companies are similar in that way. — Kazu Minami, abrAsus
Both the Triangle Commuter Bag and the Slim Wallet embody our obsession with getting the all-important little details of design right. We love these products not just for how smart they look, but for how intelligently and easily they let us carry our essentials through life.
Design Details we Love
The Triangle Bag is designed to solve a frustrating design flaw of the typical messenger bag: the tipping point. This bag’s triangular base means you can put all your stuff in it and it won’t tip over when you set it down. It’s a small thing that reduces friction in your day.
The Slim Wallet has one of those subtly brilliant features that you never knew you needed until experiencing it. Where the bill pocket in most wallets is stitched on three sides, this wallet leaves two open so you can access your money quickly and discreetly.