We’re humbled and thrilled to announce that Evernote now has over 100 million total users!
There are two ways to look at this. On the one hand, there are more than 100 million people whose lives have been touched, even a little bit, by something we made. On the other hand, there are still about 7 billion people who’ve never used any Evernote product.
Both are pretty inspirational!
A Hundred Million Pioneers
When we launched the Evernote service in 2008, our intuition was that the world was about to go through a big change in how people worked. There were many note takers and productivity tools around at the time but they all felt out of date; they were becoming less and less relevant to people’s lives.
We set out to redefine the meaning of productivity for modern busy people. We want Evernote to become your workspace; the place where you do all of the everyday things that keep your life moving forward.
The modern workspace is everywhere. On every device and during all times of the day. Our users are everywhere as well.
Here’s where the first 100 million people came from:
One of the most interesting things about this initial stage of Evernote’s growth, is that our 100 million users overwhelmingly found our products by themselves, without much external encouragement. We’ve spent very little money on promoting our products, in fact our total spend on advertising to date comes out to less than 1 cent per user.
Here’s how our first 100 million users found us:
We’re extremely grateful to everyone who has helped us get this far. A hundred million users is a big number, but it’s just a start. We want to make the world a little bit smarter, one person at a time. Thank you to the 100 million friends who’ve taken the first steps of this journey with us. We’ll continue working tirelessly to make Evernote better for you.