Evernote has long helped people live and work across all their devices. A few years ago, we realized that though our days were centering more and more around our devices, we were far from living in a 100% digital, paper-free world. There was a real desire for innovative products that would span and organize our digital and physical spaces and all the points in between.
To address that need, we launched Evernote Market. We worked with best-in-class partners like Adonit, Moleskine, and PFU to create products that plugged directly into Evernote and we enlisted the help of accomplished designers to bring order to our workspaces.
Through Market sales we’ve learned a tremendous amount about how people capture and organize information. We learned that despite all of the digital notes we take and the paperless goals we set, we’re still taking plenty of handwritten notes and continue to find value in having a quality scanner as a part of our work flow. We also learned that there was an appreciation for well-designed products like the Triangle Commuter Bag that, while not a digital integration, embody Evernote’s promise of helping people lead more organized lives.
Over the past few years, more than 800,000 Evernote Moleskine notebooks and 300,000 Jot Script styluses were sold worldwide. Through Market’s website alone, we sold nearly 20,000 ScanSnap Evernote Edition scanners. Market gave us the opportunity to illustrate the true value of Evernote to folks who hadn’t yet considered a Premium subscription. In fact, nearly half of the folks who shopped the Evernote Market were paying us for the first time.
Ultimately though, Evernote is a software company. Building and perfecting the Evernote experience is where we’ll be focusing our future efforts. Instead of selling and fulfilling orders ourselves, on February 3rd, we will transition the Market to promote Evernote-integrated products made and sold by our partners at Adonit, Moleskine, and PFU. We plan to continue adding partners and integrations that strongly and elegantly complement Evernote to that list.
We hope that the products we created for Market will continue to enhance and add a bit of Evernotey-ness to people’s daily lives. We greatly appreciate the support and enthusiasm so many of you have shown since we launched Evernote Market. We are confident our partnerships will deliver more of the same in the future.