The Brazilian team of EV says that 70% of the world’s six billion mobile phone users don’t have a smartphone, and are thus excluded from the benefits of using Evernote on the go. They created EV to address these users. It’s an SMS gateway to the Evernote cloud, and we think it’s pretty slick. EV won the Bronze medal in our Devcup competition this year. See their qualifying slideshow.

With EV, users can create notes by texting them to the EV service. They then appear in Evernote. Users can also search their archives, including searching for text in pictures and files, and get responses back via text. If the result is an image, EV will send an MMS message.

Finally, EV adds intelligence to notes. If you have a note that has the word, “Reminder,” in it, with a time and date, EV will send you a text reminder at the correct time.

But mostly we like EV because it provides on-the-go access to literally billions of people. Yes, the world is moving towards smartphones, but it’s a big world with a lot of people in it, and there’s a big opportunity for EV to help folks get organized with the Evernote platform and the phones they already have.

See also the Devcup Gold winner, EverClip; and the Silver winner, KustomNote.

It’s always great to see developers adding capabilities to Evernote, via the Trunk. One of the coolest extensions I’ve seen comes from KustomNote, which I was happy to see win the Silver prize in our Devcup competition this year.

KustomNote is a browser-based template system for Evernote notes. You can create fields, just like you would for a database, and then create notes that have these fields embedded in them, to keep your note-taking organized. See a full slideshow of all the KustomNote features.

So if you have a particular way of recording information about the wines in your cellar, or you want to record specific information each time you meet with a potential customer for your small business, or you want record the best routes for bicycling nearby, you can create templates that meet your needs exactly, with none of the entry fields you don’t want and all the ones you do.

For people who are a little obsessive about how they store information, it’s a great invention.

It seems there are a lot of these people out there, too. Since word got out about KustomNote — with no ads or marketing other than what we’ve been saying at Evernote — the service has seen more than 6,000 signups. KustomNote CEO Hussein M. Ahmed told me he’s upgraded the service’s Amazon Web Services instance three times to keep up with the growing user base.

You can create detailed templates for Evernote with KustomNote. Click image for slideshow.

Ahmed says his work is spurred on by Evernote users. “I’m still enhancing and fixing the Web app with the tremendous help of thousands of users. They are so passionate, helpful, experienced and knowledgeable. They sure know more than me when it comes to being organized.”

Users of KustomNote can also see the community at work themselves. Anyone who creates a note template can share it with other users. Maybe you want to keep track of wines but don’t want to build your own template to do so. There’s a chance that another user has created one that you can “clone” and use for your own cellar. I count about 200 public templates so far.

Coming next: Mobile versions of the service, for iOS and Android. Also, an offline note creation tool.

KustomNote is in the Evernote Trunk.

See also: The Devcup Gold winner, EverClip.

Have you tried KustomNote?

ETC 2012 was pretty great. The day was broken up into two series —Developer and Life — and all attendees watched keynote presentations and our DevCup finalist pitches. You can read the full recap of the event here.

If you missed any or all of the conference, you can now watch all of it! That’s right, we recorded every single session so you can relive it and catch anything you may not have seen on August 24th.

Watch ETC 2012 videos >>>

Everyone who’s seen and used the EverClip iOS app will understand why this product won the Gold medal in our Devcup competition (see the finalists) at the Evernote Trunk Conference. This little utility makes it easy to gather up all the things you see on your iPhone or iPad that you want to save into your Evernote account. All you have to do is copy items to the clipboard. The background app collects them for you, and makes it a one-button step to zap them over to Evernote. It’s like having an Evernote Web Clipper in iOS.

Based on a combination of votes from Evernote employees (who universally find EverClip impressive) and our global user community, EverClip won our competition for the best apps submitted this year. We were happy to award the $20,000 gold medal prize to the EverClip team at Ignition Soft, an app building company from Hong Kong.

EverClip wins the Devcup Gold. Left to right: Phil Libin, Francis Chong, Rafe Needleman, Seth Hitchings.

Shortly after handing Ignition co-founder Francis Chong his ginormous novelty check (good luck getting that in the overhead bin on your flight back home), I caught up with him to talk a bit about the project. Chong told me that EverClip was built because he, and his partners, “really needed it.” That, he says, is the key to building a good and popular app. But you do have to, “share it with your friends to see if it really works.”

EverClip can collect clippings from all your apps and send them to Evernote.

EverClip started as a project to help smartphone users clip and share content easily, Chong said. Evernote entered the picture since, “we wanted to save the time of building a full backend. Evernote was a good place to begin.”

I asked Chong what his biggest challenges were. Obviously there were technical issues, like, “converting the pasteboard content from different apps to Evernote’s XHTML dialect,” he said.

Design was even more important, though. “We had to design the simplest interface that worked, and also keep the app functional.” Here at Evernote, we’ve found the app, indeed, simple and fun to use. When you copy something to the clipboard with the app running, your phone buzzes briefly to let you know you’ve saved the item. Once you’ve copied all the items you want, from whatever apps you want, you can head over to the EverClip app to shoot the clips into Evernote. Since EverClip stores your items while you work, you don’t have the clipboard anxiety that you might have when items are only temporarily kept in your device’s clipboard buffer.

Chong told me the work his team has put into the app has been worth it. “The first week we launched generated enough sales to pay us back for the 300 or so hours of work we put in to building the app. And since the Devcup success, we can arrange to put more time in to it, to bring out new features, and bring in more users.”

About those new features: Chong says a future update of the app will see smarter clipping. If you just clip the URL, you’ll get the page’s content, too, rendered using the Readability content extractor. Also look for an in-app browser to get layered in.

The Big Announcements: Moleskine, Evernote Business, Evernote Clearly, New Trunk

We kicked things off with a bang by making a number of big announcements.

The New Evernote Smart Notebook by Moleskine

Digital meets paper in this partnership between beautiful Moleskine notebooks and Evernote. The custom-designed Evernote Smart Notebook was created specifically for the new Page Camera feature in the Evernote app for iOS, so that photos of your notebook are bright and clear. Each notebook also includes a set of Smart Stickers that are recognized by Evernote and automatically tag your pages. The Evernote Smart Notebook is available for pre-order now.

Evernote Business

Companies have been asking us for features targeted at small and medium-sized businesses for years and we wanted to do it right. At ETC, we announced Evernote Business, our new solution that will allow employees to capture brainstorms and meeting notes, collaborate with colleagues, and intelligently separate personal notes from business-related ones. Notably, Evernote Business will offer companies smart data ownership and the ability to more efficiently pay for and organize Business accounts. Evernote Business will be available in December, 2012. Stay updated and sign up for early access at our Business Site.

Evernote Clearly for Google Chrome

Our browser extension for helping you enjoy a better reading experience on the Web is becoming more intelligent and works for you in more ways than one. The newest version comes with Related Notes that display content from your Evernote account that may be similar to what you’re viewing, and a Highlighter tool to help you remember passages and phrases. Evernote Clearly lets you do more with the content you read and save from the Web to your Evernote account.

Evernote Trunk

We wanted to make it easier for you to discover the hundreds of apps and services that help you get more out of Evernote, so we redesigned the Evernote Trunk to let you browse apps based on platform, subject, and keyword search. Take a look around!

Devcup

Six finalists were chosen out of hundreds to pitch their integrations to a worldwide audience, with the hopes of winning the coveted Devcup championship. Everclip took home the gold (and a check for $20,000) while KustomNote and EV nabbed the silver and bronze, respectively. More on the winners soon!

The day’s sessions

This year’s event featured two tracks: the Developer and Life Series. Attendees could pick and choose talks and sessions focused on the Evernote API as well as interesting use cases presented by users and Ambassadors. The conference theme was Better with Evernote. Our goal was to give everyone — from users to developers — the tools they need to improve their lives with Evernote and our family of products.

• Check out the public ETC notebook, featuring presentations from Life Series speakers, as well as Ambassador-created documents.
• Missed ETC? Read the transcription of the entire day by going to this public notebook, created by TranscribeMe.

Some great ETC thoughts from Ambassadors and speakers:

• Productivity Ambassador Joshua Zerkel’s ETC recap
• Speaker Erin Souder’s ETC recap
• Speaker Janine Vangool’s ETC recap

After-party and weekend events

We closed the day with ETC at Night. Attendees were treated to delicious tacos, burritos and bahn mi sandwiches from Tres Truck, Curry Up Now, and Nom Nom food trucks. Cupcakes, snowballs and cotton candy were provided by American Cupcake and lunch was catered by Delica. ETC partners were on hand throughout the evening, showcasing amazing Evernote integrations, while users, developers and Evernote employees mingled around a myriad of arcade games.

A weekend of activities

One day was simply not enough for all the great things we wanted to do, so this year we added a handful of educational and fun activities throughout the weekend, including an Small Business bootcamp, Real Estate bootcamp, cooking class, brunch, and hike. Be sure to check out pictures of ETC 2012 on Facebook and stay tuned for videos of all of the presentations and panels very soon.

ETC 2012 may be over, but ETC 2013 will be here in no time. Be sure to stay tuned into our blog, follow us on Twitter and Facebook to learn more about next year’s event.

If you attended the event, we’d love to hear what you thought in the comments.

Thanks to ETC partners for helping make ETC even more awesome! Partners included: Fujistu, Sony, IdeaPaint, DocScanner, Shoeboxed, Meshin, UberConference, CallTrunk, FileThisFetch, and Expensify.

Register for ETC here >>

New Speakers

Chris Guillebeau - author of The $100 Startup, entrepreneur, and Evernote’s most traveled user with the goal of visiting every country in the world (185 down, 8 to go).

Dave Engberg - Evernote Chief Technology Officer, will host a session focusing on the evolution of Evernote’s architecture.

Jamy Ian Swiss - renowned sleight of hand artist will highlight the importance of narrative in creating a user experience.

Satellite Events

Evernote for Schools: Creating Portfolios Workshop

Interested in helping your students pursue a lifetime of learning with Evernote? Attend this special event for an interactive demonstration of how students can use Evernote to create, collect and collaborate as they build their portfolios. You’ll watch live demonstrations, participate in interactive activities and enjoy hands-on training with Evernote and our entire family of apps.

Rob van Nood, a teacher at Trillium Charter School in Portland, will lead a presentation on how to implement digital portfolios in a classroom, school or district. He’ll share the story of how he found, assessed and ultimately implemented Evernote with his students and also outline his program’s results.

William Stites and Reshan Richards of the Montclair Kimberley Academy will present how they are using Evernote in a 1:1 environment for their students portfolios.

Register here

Integrate: Evernote Bootcamp

In celebration of the 2nd Annual Evernote Trunk Conference and the launch of their new book “Integrate: Evernote,” Evernote Small Business Ambassador Lindsey C. Holmes and Evernote Productivity Ambassador Joshua Zerkel are presenting an in-depth, 3-hour bootcamp showcasing integrations that will help you get the most out of Evernote for your business. You’ll learn “real people” use cases and gain insider tips on how to leverage the tools in the Evernote Trunk to truly make Evernote the center of your notable world. After this bootcamp, you’ll walk away with techniques to use Evernote for goal setting, centralizing your marketing, going paperless, creating processes and procedures, accounting, contact management, and more.

Register here

Evernote Real Estate Ambassador Workshop

As a business owner, you have a lot to remember. That is why Krisstina Wise, founder and owner of an award-winning real estate brokerage in Austin, Texas, considers Evernote a foundational part of her business. In this workshop, Krisstina will be offering an interactive demonstration of how she uses Evernote to lead and manage her real estate business, GoodLife Team. She will share how she uses Evernote to stay organized and to collaborate with every staff member and sales associate at her firm. As a bonus, Krisstina’s presentation will be accompanied by a talk from her business partner and husband, Garry Wise. Krisstina will focus on how she uses Evernote as a business owner, while Garry will be demonstrating how he uses Evernote as a real estate sales professional and how he organizes all of his clients, communications and sales through Evernote.

Register here

Evernote Food: Tamale Cooking Class

Join the Evernote Food team, Tamales Los Mayas Chef Alicia Villanueva and Estrellita’s Snacks chef Maria del Carmen for an hour and a half tamale making demo and interactive session in which you’ll learn to make three kinds of tamales from start to finish. The class will be taking place at La Cocina, a local incubator kitchen for low-income food entrepreneurs who want to kickstart their food businesses. Students will begin working with the masa, move on to the fillings, and then wrap and steam the tamales according to traditional techniques. At the end of the class, both Estrellita’s Snacks and Tamales los Mayas will provide a family-style meal, featuring the tamales we make, in addition to some of their incredible Mexican and El Salvadorian food. Be sure to bring your iPhone or Android phone, preloaded with Evernote Food so you can document the recipes, hands-on instruction, and final food photos-capturing every delicious moment. Evernote Home Cooking Ambassador, Lauren Atkins and Food Writing Ambassador, Kristi Willis will be on hand to help you make the most of your experience as well.

Register here

Evernote Outdoor Travel Ambassador Hike

Cap your weekend with lunch and a hike with Evernote’s Outdoor Travel Ambassador, Rebecca Sowards-Emmerd. She’ll take you on a leisurely, three mile hike through San Francisco’s Lands End. You’ll take in views of the Golden Gate Bridge, Sutro Baths and the cliffs leading to the Pacific Ocean. Rebecca will show you creative ways to plan your outdoor adventures and capture all of those memories in Evernote, forever.

Register here

Wrap up Brunch

Join Evernote team members and Ambassadors at a final brunch to recap the weekend’s events. Attendees will eat brunch at Ironside SF in San Francisco’s SOMA district. This informal gathering is a great way to meet other Evernote users, share stories and round out your ETC weekend.

Register here

Event details

Location: San Francisco Design Center Concourse [map]
Date: August 24th, 2012
Time: 8:00am – 6:00pm PT Conference
6:00pm – 10:30pm PT ETC @ Night

Register for ETC here >>

We hope to see you there!

We’re offering different ticket options to best fit everyone’s schedule.

• ETC Full Ticket: 8am-10:30pm – Admission to both ETC and the after party, ETC @ Night.
• ETC @ Night Ticket: 6pm-10:30pm – Admission to the after party.
• Satellite Tickets: Admission to individual specialty events happening throughout the weekend.

The second annual Evernote Trunk Conference is just over two months away! This year, ETC is all about helping you become Better with Evernote. Whether you’re trying to be a better business owner, a better developer, a better teacher, or a better cook, you’ll learn how to do it all from Evernote employees, experts and Ambassadors. The conference will be filled with news, great partners, learning sessions, and of course, a fantastic evening party.

The day’s agenda begins with exciting announcements and is then divided into two key series: the Evernote Life Series, focused on helping you live a better life with Evernote, and the Evernote Developer Series, aimed at providing the tools you need to build amazing integrations, as well as giving you a look behind the scenes of our product development.

And it doesn’t end there! We’re extending the one day conference into a weekend packed with Evernote-themed activities and events. Check out what we have in store for you and register for your ticket today.

Location: San Francisco Design Center Concourse [map]
Date: August 24th, 2012
Time: 8:00am – 10:30pm PT

Get your ticket »

Evernote Life Series

A series of exciting sessions led by Evernote Ambassadors and users to help you get the most out of your work and life with Evernote.

• Big Solutions for Small Businesses: From meeting notes to receipts, travel itineraries to shared projects, see how some of our users are able to efficiently run their businesses using Evernote.

Host: Krisstina Wise, Evernote Real Estate Ambassador
Janine Vangool, publisher and editor of UPPERCASE Magazine
Patrick Albrecht, restaurateur, owner of Great Food Group Inc.

• Rethinking Education: Are you an educator or a student? In this session, teachers and students will discuss ways to use Evernote for research, teaching, and learning.

Host: Megan Cotter, Evernote Student Ambassador
Bill Stites, Director of Technology at Montclair Kimberley Academy
Reshan Richards, Director of Educational Technology
Rob Van Nood, teacher, expert in Evernote for Portfolios

• The Hobbyist’s Guide to Evernote: Enjoy crafting, backpacking, reading, or traveling? Learn ways to make your own unique hobbies more organized with Evernote, and hear tips from our Evernote Ambassadors across a range of interests.

Jenni Lathrop, Evernote Craft Ambassador
Rebecca Sowards-Emmerd, Evernote Outdoor Travel Ambassador

• Memorable Meals: Eating with Evernote: Learn how to use Evernote Food for remembering the tastiest moments in life, and see how Evernote can help you capture and organize recipes, plan a foodie vacation, and more. Plus, get a peek into upcoming features!

Kristi Willis, Evernote Food Writing Ambassador
Lauren Atkins, Evernote Home Cooking Ambassador

• Creation and Design: Creativity can transition from the Web to the real world. Capturing ideas, thoughts, inspirations and your own creations can daunting. Lifestyle blogger Erin Souder and Design Ambassador Jenn Vargas will share ways that Evernote helps them create and share designs, creative projects and pursuits.

  Host: Adam Glynn-Finnegan, Evernote designer
  Erin Souder, lifestyle/shelter blogger
  Jenn Vargas, Design Ambassador

• Chris Guillebeau: author of The $100 Startup, entrepreneur, and Evernote’s most traveled user with the goal of visiting every country in the world (185 down, 8 to go) will share an inspirational talk about the possibility of travel and the role that Evernote plays in his life.

Evernote Developer Series

Learn about the future of the platform, get a peek under the hood of our products, and find out how to use our API to make your app ideas come to life in this developer-oriented series.

• State of the Platform: See how the Evernote platform has grown over the past year, and get a preview of where we’re headed next.

Seth Hitchings, Evernote VP Platform Strategy

• Getting in the Trunk: The Evernote Trunk connects users with the apps that help them get more out of Evernote. Learn about what’s new with the Trunk, how to get your app listed, and how Evernote can help you promote it.

Chris Traganos, Evernote Senior Web Developer

• Developer Showcase: Teams who’ve worked with Evernote discuss how they built successful apps using the Evernote API. Hear their stories, and learn how to design and implement apps that work with Evernote.

Winning Hackathon Teams from Taiwan, Korea and Tufts University
Host: Troy Malone, Evernote General Manager Asia Pacific Operations

• Completing Your Thoughts: Evernote, your external brain, is getting smarter every day. Our Head of Data Products explains how we’re putting your notes to work for you.

Mark Ayzenshtat, Evernote Head of Data Products

• Inside Evernote Development: Learn how an app is born at Evernote, from idea to implementation, using the same APIs that are available to all developers

Evernote Product Team

• Private By Design: Unlike many popular web services, Evernote is primarily for a single user – you. Learn how we designed and implemented our web service and applications to ensure that your data stays private.

Dave Engberg, Evernote CTO

• Devcup: Meet the Devcup finalists and see their pitches for each integration. Then, cast your vote to help choose the Devcup champion, who will be announced at the end of the day!

Host: Rafe Needleman, Evernote Platform Advocate

Weekend Events

Update 8/8/2012: See the complete weekend agenda and register!

ETC might only be a day-long event, but we want to give you as many opportunities as possible to become a better Evernote user, connect with fellow users, Ambassadors and developers. Stay tuned for announcements about our weekend agenda which includes: a small business workshop, a real estate workshop, an Evernote hike, and a cooking class. You’ll be able to register for weekend events soon; space will be limited! We’ll see you in August in San Francisco.

Get your ticket »

We’re excited to announce our second annual Evernote Trunk Conference. This year, it’s taking place in San Francisco on August 24th. Reserve your spot today »

The goal of ETC is to bring together the global community of Evernote developers, users, and partners for a single day of great talks, sessions, and workshops. It’s an opportunity to exchange ideas, expand your Evernote knowledge, and build lasting connections with fellow users and developers.

Focused on you

We want to make ETC a great experience for the entire community, so we’re planning dedicated, separate tracks for developer and users. You’ll get to hear from members of the Evernote team, developers, Trunk partners, Evernote Ambassadors, and many more. Our complete conference agenda will be available very soon.

More than a conference. It’s a destination.

Last year, hundreds of people came to San Francisco for our one-day conference. This year, we decided to make ETC a memorable weekend. In addition to the conference, we’re working with our Ambassadors and team members to build a schedule of Evernote-themed activities, ranging from walking tours around San Francisco to Evernote boot camps.

DEVCUP

A couple of weeks ago we kicked off Devcup, our annual developer competition. Your great Evernote integration idea can win you a piece of $100,000 in prizes. Winners will be announced at ETC. For more information, visit the Devcup site.

Join us

Don’t miss this opportunity to join fellow Evernote enthusiasts, members of the developer community, partners, and Evernote employees from around the world to learn, get inspired, and geek out over all things Evernote.

• When: Friday, August 24th 2012
• Where: San Francisco Design Center – 635 8th Street, San Francisco, CA
• Price: $100
• RSVP now »

Don’t forget to let your friends know that you’ll be attending ETC on Twitter, Facebook and other social networks.

See you there!