Lightt Moves at the Speed of Thought
Once again, a startup is working on an iPhone app that takes what I call “long photographs” — or very short videos. This startup, Lightt, is a little different, for two reasons.
First, it crunches its 10-second videos into one-second-long “Highlights.” They look like Keystone Kops scenes. Or maybe Blipverts, the ad format from the TV show Max Headroom: Commercials were blasted so fast that peoples’ heads exploded.
LIghtt CEO Alex Mostoufi isn’t trying to make heads explode, but he does say that presenting content at “the speed of thought” makes them more emotional and easier to digest. “When you are laying back at night and replaying your day, you don’t do it in real-time,” he says. “We can put something emotional in your mind in seconds.”
The other difference is that Lightt assembles highlights into streams based on your social network. You can see your highlights with your friends’, sorted into one big hyper-fast movie. It’s like a visual Twitter.
So the opportunity I’m calling out in this column is not the social sharing business (Moustafi is extremely vague about his revenue plans) but rather the idea that we can absorb social — and other — data in new and time-efficient ways. And, critically, that it might be more enjoyable to do it like that, if you’ve got the right formula. Everyone I’ve shown Lightt to has liked it and downloaded it on the spot.
We’ll see if they’re still using it in a week, though.
Download Lightt (iTunes App Store)
Rafe’s Lightt feed
Seeing the Lightt: Introducing a new social medium (TUAW)
Don’t call it a GIF: Lightt lets you upload silent, looping clips for friends to comment on (Engadget)
Is Lightt an Instagram killer? It sure is fun! (Robert Scoble / Video)
Related products: Color (news), Glmps (review), Jittergram.
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