You know what I love? When you add an extra digit to something. 100,000 miles. $1,000,000. 10:00 PM. That click when a new 1 appears at the left and all the other digits spin back around to 0. So satisfying. Well, we just heard a really satisfying click at Evernote: we passed 10,000,000 registered users.
Here are some stats, and the comparisons since we last ran them about five months ago:
One of the most interesting things about our users is the number of different platform types that they use Evernote from. 75% use two or more platforms and some use as many as ten! It helps that we have native apps for Mac, Windows, Web, iPhone, iPad, Android, BlackBerry, Windows Mobile, HP WebOS—with more on the way.
Ten million users seemed like an inconceivable number when we were getting ready to launch the service into open beta less than three years ago. Well, it wasn’t literally inconceivable; we actually put it on business plans and investor pitch decks and everything. Yup. 10,000,000 users in three years. That’s what we told people. We had really pretty graphs showing the projections. Reality is much more impressive than projections.
So, of course I’m really psyched about this milestone and want to thank the usual suspects. A big thanks to our partners and investors for the confidence you’ve shown in us over the years. A giant thanks to our employees – the best team I’ve ever been a part of. You just made a product that 10,000,000 have used. How awesome is that? Most importantly, I am extremely grateful to all of our users; to everyone who tried Evernote and everyone who stuck with it. We will continue working every day to make Evernote exceed your expectations.
About four months ago we announced inside the company that if we meet our goal of reaching 10,000,000 users by June 24th – our three year anniversary – we’d get every Evernote employee a shiny new iPad 2. We’re unpacking a lot of iPad 2’s this morning!
We’ve also got some ideas about how to celebrate with our users. Stay tuned for more.
Can’t wait for 100,000,000.