ETC 2012: The Big Announcements, Sessions, Weekend Events and More Content


ETC 2012: The Big Announcements, Sessions, Weekend Events and More Content

Posted by Kasey Fleisher Hickey on 30 Aug 2012

Posted by Kasey Fleisher Hickey on 30 Aug 2012

Our second annual Evernote Trunk Conference has come and gone. This year’s event was exactly twice as big as last year’s, drawing over 800 attendees to the San Francisco Design Center. ETC was packed with big announcements, Devcup pitches, user sessions, and lots of partners and Ambassadors. We even had a weekend full of fun activities. Here’s a rundown of the ETC excitement.

The Big Announcements: Moleskine, Evernote Business, Evernote Clearly, New Trunk

We kicked things off with a bang by making a number of big announcements.

The New Evernote Smart Notebook by Moleskine

Digital meets paper in this partnership between beautiful Moleskine notebooks and Evernote. The custom-designed Evernote Smart Notebook was created specifically for the new Page Camera feature in the Evernote app for iOS, so that photos of your notebook are bright and clear. Each notebook also includes a set of Smart Stickers that are recognized by Evernote and automatically tag your pages. The Evernote Smart Notebook is available for pre-order now.

Evernote Business

Companies have been asking us for features targeted at small and medium-sized businesses for years and we wanted to do it right. At ETC, we announced Evernote Business, our new solution that will allow employees to capture brainstorms and meeting notes, collaborate with colleagues, and intelligently separate personal notes from business-related ones. Notably, Evernote Business will offer companies smart data ownership and the ability to more efficiently pay for and organize Business accounts. Evernote Business will be available in December, 2012. Stay updated and sign up for early access at our Business Site.

Evernote Clearly for Google Chrome

Our browser extension for helping you enjoy a better reading experience on the Web is becoming more intelligent and works for you in more ways than one. The newest version comes with Related Notes that display content from your Evernote account that may be similar to what you’re viewing, and a Highlighter tool to help you remember passages and phrases. Evernote Clearly lets you do more with the content you read and save from the Web to your Evernote account.

Evernote Trunk

We wanted to make it easier for you to discover the hundreds of apps and services that help you get more out of Evernote, so we redesigned the Evernote Trunk to let you browse apps based on platform, subject, and keyword search. Take a look around!


Six finalists were chosen out of hundreds to pitch their integrations to a worldwide audience, with the hopes of winning the coveted Devcup championship. Everclip took home the gold (and a check for $20,000) while KustomNote and EV nabbed the silver and bronze, respectively. More on the winners soon!

The day’s sessions

This year’s event featured two tracks: the Developer and Life Series. Attendees could pick and choose talks and sessions focused on the Evernote API as well as interesting use cases presented by users and Ambassadors. The conference theme was Better with Evernote. Our goal was to give everyone — from users to developers — the tools they need to improve their lives with Evernote and our family of products.

  • Check out the public ETC notebook, featuring presentations from Life Series speakers, as well as Ambassador-created documents.
  • Missed ETC? Read the transcription of the entire day by going to this public notebook, created by TranscribeMe.

Some great ETC thoughts from Ambassadors and speakers:

After-party and weekend events

We closed the day with ETC at Night. Attendees were treated to delicious tacos, burritos and bahn mi sandwiches from Tres Truck, Curry Up Now, and Nom Nom food trucks. Cupcakes, snowballs and cotton candy were provided by American Cupcake and lunch was catered by Delica. ETC partners were on hand throughout the evening, showcasing amazing Evernote integrations, while users, developers and Evernote employees mingled around a myriad of arcade games.

A weekend of activities

One day was simply not enough for all the great things we wanted to do, so this year we added a handful of educational and fun activities throughout the weekend, including an Small Business bootcamp, Real Estate bootcamp, cooking class, brunch, and hike. Be sure to check out pictures of ETC 2012 on Facebook and stay tuned for videos of all of the presentations and panels very soon.

ETC 2012 may be over, but ETC 2013 will be here in no time. Be sure to stay tuned into our blog, follow us on Twitter and Facebook to learn more about next year’s event.

If you attended the event, we’d love to hear what you thought in the comments.

Thanks to ETC partners for helping make ETC even more awesome! Partners included: Fujistu, Sony, IdeaPaint, DocScanner, Shoeboxed, Meshin, UberConference, CallTrunk, FileThisFetch, and Expensify.


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4 Comments RSS

  • Brooks Duncan

    The event outdid last year in every way. I wrote up my thoughts here:

    Thanks so much and see you next year!

  • Chase Mann

    Just to let you know that the link doesn’t work to the public notebook.

    • Philana

      I to cannot get the link to the public notebook to work.

  • Bugs

    Please fix bugs in your software