Some products are so perfect, so essential and so important that they become part of the fabric of our daily experience. There are few examples more iconic than the Post-it® Note. They’re so easy to understand that the objects themselves have become symbolic of simplicity. While Post-it® Notes do not need a manual, there seem to be an almost infinite number of applications and uses that span industries, ages and cultures.
For us at Evernote, Post-it® Notes are a Hero Product. We strive for the sort of flexible, instantly-understandable usefulness that draws hundreds of millions of people to purchase Post-it® Brand products. There is one drawback. As ubiquitous as they are, they’re also, well, attached to stuff. That’s where Evernote comes in.
Evernote is giving Post-it® Notes a digital life and whole new set of tricks.
The Post-it® Note Camera in Evernote for iOS 7
Our latest update to Evernote for iPhone and iPad introduces the new Post-it® Note camera. What it does looks simple, but is actually powered by a bunch of engineering magic.
The camera lets you take multiple photos of Post-it® Notes in a single session. Evernote then recognizes the color, extracts the handwriting, enhances it and finally places it onto a digital representation of the paper inside a note.
What you’ll see inside of Evernote are beautiful Post-it® Notes that are saved, easy to find and accessible from anywhere.
Colors with Meaning
Making Post-it® Notes digital is already pretty amazing, but that’s not all. In the app settings, you can assign automatic actions to four popular paper colors: electric yellow, limeade, neon pink, and electric blue. Available actions include filing the note into a specific notebook, assigning a tag or adding a Reminder. Any of these happen simply by snapping a picture of the Post-it® Note. Here are a couple of ideas for things to try:
Make a notebook called Brainstorms and tie neon pink notes to that notebook. Whenever an idea strikes, jot it on a neon pink note and snap a photo to save it forever.
Put your shopping lists on electric blue Post-it® Notes and set blue to create a Reminder, so those notes always pop up at the top of your note list.
Desktop Dispensers co-designed by Evernote and Post-it® Brand
Together with the team at 3M, we’re not only making the notes digital, but we’re also adding a level of intention to your use of them that never existed before. In the past, you likely reached for the nearest Post-it® Note without much care about the specific color you were using. Now, those decisions have the added meaning of organization within Evernote.
This thinking inspired us to create a holder for the Post-it® Notes that was not only beautifully designed, but also let you easily choose the color that was appropriate for the moment.
The Evernote Post-it® Note Holders come in two sizes: one that holds four Post-it® Note pads and another that holds a single pad. Whichever you choose, you’ll love how great they look at home or at the office.
Available Starting Today
Look for the Post-it® Notes packs with the green Evernote stripe at select Staples retails stores and online through Staples.com, Officemax.com, Officedepot.com, and Quill.com. These branded packs also come with one month of Evernote Premium. This offer is available on four different colors and on the limeade-colored Post-it® Big Pad.
The Evernote Note Holders are available now for pre-order through the Evernote Market. They will be shipping by late October.
More to Come
We’re incredibly excited to kick off this partnership with a company and product that has been such an inspiration for us. This is only the beginning. Go out and pick yours up today.