Krisstina Wise is the founder and CEO of GoodLife Companies, a multimillion dollar, award-winning enterprise that includes GoodLife Realty, GoodLife Mortgage, and The Paperless Agent, a training company to help real estate professionals become tech-savvy. She is also the founder of Real Talk, a coaching club devoted to personal and professional development. Named one of the 100 most influential real estate leaders in the country, Krisstina is also an Evernote Ambassador for real estate.
We recently chatted with Krisstina to ask her what it takes to run four businesses successfully.
What are some qualities that have helped you be a successful entrepreneur?
I think part of entrepreneurship is you have a dream and you just go towards it; you figure things out along the way. Top qualities I would emphasize are:
* Determination. You have a dream and you’re just determined to go get it.
* Passion. The love of wanting to make this dream come true.
* Team. You don’t have to do it all yourself, you have to have a team around you – it can be a team of advisors, or contractors, or just friends.
* Humility. As an entrepreneur, there’s no path or model to follow. You invent all the time. You can invent a small idea, and you can nail it. But the other 99 percent of the time it can be an epic failure.
* Be really great at asking for help. Find people who know more, especially those who are really accomplished; ask them what they think or how they would approach a problem, because they might have great ideas.
You’re juggling multiple businesses. How do you keep everything in order?
Evernote Business is my lifesaver and enables me to work more productively. First, what I love about it is that it works both for my personal and business life, and helps me manage the operational pieces of both. Also, I use it on the go. Life is fast and busy for all of us, and Evernote lets me carry everything with me. Wherever I go, I have all the information, checklists, and notes I need. It’s always there for me 24/7.
What advice can you share with other entrepreneurs who are dealing with some of the same challenges as you?
* Your toolset is really important. The tools you use to stay organized enable you to maximize your efficiencies and capacities. What I love about Evernote is that it has eliminated my need to use 10 different tools. I really do believe that entrepreneurship is about productivity – if your tools aren’t working and you can’t find what you need, it destroys your productivity.
* The $$$ piece. When I started my career in the real estate industry, I would coach my clients to think it will take them three times their yearly budget and three times the amount of time to build their house. If they were inflexible about their original allotted time and money budget, they would be very frustrated. The same goes for entrepreneurship: you need to think that it is going to take three times as much money and will take three times as long, which is especially true for startups.
* The people piece. Focus on people – who can you help, and who’s helping you? Then take care of them. We’re often wrapped up in the whole dream thing and we forget that business is about people. You should always make it about the people, who we are helping and why we are doing this.
How does using Evernote Business help support your work?
Evernote Business is my knowledge, my digital brain, and my business frame. My entire business is within Evernote. As the owner of the company, with Evernote I can go in and out of all the different business units to see what’s been built and where the information is located. All of my employees go to that one tool to find the information they need and to work together. To me the huge value of Evernote is that it’s a productivity enhancer – Evernote Business lets me be more productive than ever.