Posted by Chris O'Neill on 22 Jun 2016

Posted by Chris O'Neill on 22 Jun 2016

This week is Evernote’s 8th anniversary. It’s a time to celebrate and reflect on what’s most important to our customers and to us. We value how much people have come to love Evernote, and have made it a part of your daily lives.

We began to see this movement early in the company’s history. Users immediately saw the potential to remember everything—like Ron Toledo, who, in 2009, preserved his late grandmother’s handwritten recipes in her own handwriting, making those recipes searchable and shareable.

Today, people continue to use Evernote to reach personal goals. Recently, British businesswoman Nisha Harish used Evernote to write a book about how to successfully run the Marathon des Sables—the “toughest footrace on Earth”—while she was running it. She told us that Evernote allowed her to achieve a major life ambition. We know that this level of trust is something earned, and for your belief in Evernote, we are truly grateful.


On this anniversary, Evernote is about to reach a staggering statistic: in July, we expect to welcome our 200 millionth customer. Our customers live in 200+ countries. They speak 31 languages and reflect every imaginable walk of life. The one thing they have in common is that they trust their ideas, documents, notes, and dreams to Evernote. Over eight years, you have written five billion notes. That’s almost the equivalent of one note for every literate man, woman, and child on the planet. We’ve recently passed 20 million users in Latin America, and about three-quarters of all Evernote users live outside of the United States. To give it an appropriate high-tech spin (we are in Silicon Valley, after all) Evernote is one of the largest keepers of unstructured data in the world.

A promise to you

To celebrate our anniversary, we want to make you a promise. Over the past eight years, you’ve shown us an incredible amount of love in the form of faith, trust, and dedication. We want to give it back to you by letting you know that the content you put into Evernote can stay there as long as you need it. We call that promise #forevernote. So you can be sure that the book idea you tapped into your mobile phone years ago is going to be there for you when you’re finally ready to write it. You’ll be able to look at your child’s kindergarten drawings, as fresh as when they were scribbled, on the day she graduates from college. And you can bring your “crazy” invention back to life when you realize that the world has caught up with your vision. You can change jobs, move, get new devices, even forget what you put into Evernote. Like the iconic elephant that represents us, Evernote never forgets.

Like the iconic elephant that represents us, Evernote never forgets.

We were there at the beginning of the mobile app revolution. The day Apple launched the App Store® in 2008, Evernote was part of it. And we’ve been right there with you ever since. Most people only use a handful of apps regularly, and research shows that we’re one of the apps on your home screen you’re likely to tap into daily. In fact, we see at least 75,000 new registrations every day. Numbers like that are sobering and humbling.

Before I became the CEO of Evernote, I was a customer. So I understood first-hand what a deep personal connection Evernote users have with the app. When so many people use one app to do so many different things, the potential for growth, particularly in the age of the knowledge worker, is astounding. Take Russell Curtis, for example. He’s a London-based architect who moved the very life-blood of architecture, paper, to Evernote so that everyone in the firm can share ideas, collaborate, and work much more efficiently, both on site and in the office. That’s just the very tip of Evernote’s potential in the knowledge economy.

To honor the future, we respect the past

On our 8th anniversary, we’re looking to the future. When you have an app that helps capture your deepest thoughts, your most important information, and helps you germinate and grow ideas—it becomes more than just an app. It’s an extension of who you are. It records your human experience.

Evernote has become a ‘sacred space’ to millions of people. Holding this level of trust for so many people is a tremendous responsibility. We owe it to you and to our future users to continue to perfect Evernote for both individuals and teams.

But we will never lose sight of our founding principles: a note in Evernote is a canvas for everything. It is rich, it is versatile, it is alive, and it is yours. A note is the beginning of an idea, and ideas are for the ages. That is the commitment of #forevernote.


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23 Comments RSS

  • Patrick

    8 years of notes. Please, give us an “archive” function. More details in the forum (

  • edh

    8 years? I’ve had an account since 2004.

    That is more like 12 years. 🙂

    • Michael

      Edh, it’s interesting to read that old post – Evernote still, after so many years, are yet to find the solution for combining text and handwriting.
      That’s why I have switched to Notability.
      When Evernote finally make this feature available I’ll switch back.
      And I mean the real combination so I can draw next to and around text, not the one that there’s now

  • Catherine

    Thank you for sharing these thoughts. You brought tears to my eyes with your passion. Keep up the great work you do!!!

  • Nick Frank Degenaar

    Well done Evernote! Good on you for making it through these volatile times 🙂

  • Hassayampa Slim

    Thanks Chris, With all the changes at the top, I would be less than honest if I didn’t admit this has been a concern. Thanks for the #forevernote commitment.

  • JMichaelTX

    Congratulations to Chris and the entire Evernote Team. I use Evernote many times a day, and life would be much more difficult without it.

    One request, Chris: Could you please as your team to increase the contrast of all text you display on your web site, including this blog?

    Honestly, the text is so low contrast that I can barely see it. Surely you would prefer clear communications over web site aesthetics. If you message is too hard to read, then we never get your message? Get it? 🙂

  • Norman

    I think you have hit on the exact reason you are winning….trust. I have trashed so many hard drives, thrown away so many backup devices, but my thoughts, snippings and precious things are with Evernote. I actually trust you!

  • Sergey Nazarov

    Congratulations for 8 years!

  • Craig

    I out all my most precious memories in Evernote – thanks for the promise!

  • Nitin Ratilal SHAH

    Very enthused user of Evernote since last 2 years.
    Organised for my personal and working life and quite satisfied.
    Two most critical feature if addressed will take Evernote to Mt.Everest
    1. Multiple reminders per note including reminder recurring reminder
    To do this even reminder can be identified as date tag
    2. In a single note inside at top of each para or section we should be able to provide tag , like that in one note
    3.most important is the calender view of Evernote
    All the best

  • RighteousDork

    I think you nailed it with “sacred space”. The simple fact that you said those two words together shows me you get it. Keep on truckin!

  • Joshua

    And then a week later, you restrict our devices to two… Did you know there is a migration to OneNote tool?

  • Phaeaco

    Congratulations Evernote! I’m up for another 8 years but I must say that #forevernote sounds a little bit contradictory with a 100,000/500,000 note limit.
    I truly hope that the new pricing plans also means that we will now get to create unlimited amount of notes forever. (

  • Fred

    I appreciate your statement “the note in Evernote …. it is yours” and your promise “that the content you put into Evernote can stay there as long as you need it”. However, I am more concerned, whether I be able to access MY notes forever for FREE, or will Evernote eventually hold my data hostage and force me to pay to access my data in the future?
    Your recent changes to essential Evernote functions in the basic account (e.g. access to notes from more than two devices) force your customers to move to the paid Plus and Premium accounts. Grateful if you could promise to provide access to my notes forever for free.

  • mhodges105

    JMichaelTX – Thank you for speaking up against the faintness of the text on everything Evernote. I hope I live long enough to hear today’s gurus complain about not enjoying faint gray text with light green highlights. Evernote is not alone, yellow headers in Apple NOTES??? Please don’t let them respond by telling us to use Accessibility settings.

    I won’t even enter the conversation about “possible” new pricing to be sent to us individually. If the reading experience were easier, my reservations about the future would most likely be altered.

  • Marco

    I do love evernote. But for me it is not à corevernote when in updates à basic function dissapear, like THE Atlas function. So daar evernote team, please respect the past.

  • Lakshminarayanan

    Been a user since 2004. I must say Evernote has been one of Te rare tools that has adopted to multiple platforms quickly and gracefully
    Kudos to team

  • Mehnaz Amjad

    Thanks to the team of Evernote ,for making my life a lot more easier and also saving our environment by making it so easy, that we seldom think of paper . Here’s wishing you many more milestones and success for years to come !

  • M T Chiddarwar

    Evernote is so convenient and meets an important need.
    Thanks Evernote.

  • cgbalu

    Happy birthday, Evernote. This is what the note I prepared for you.
    Great friend my dearest Evernote is friendly with me on the internet for quite a long time. He helps me in writing journals. He keeps in store images and web clippings for me.
    I was trying Evernote product skitch sometime. Skitch helped to annotate and study things.
    Whatever monthly quota of space Evernote gives me is sufficient for me. (Around 60 MB)
    Great things to read and write at Evernote site.
    Note – Evernote.

  • PRITPAL Singh

    I like

  • Pete

    i used Evernote to keep track of places we would like to visit. It was essentially our “bucket list”. Dropping the Atlas functionality turned it into a total waste of time. Contrary to what your web site says, I believe there is a lack of concern for your customers.